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Financial Planning Basics


The Art of Asset Allocation
No matter how much we like to have a 'balanced diet' in investing, when we look at investment portfolios, we often see "Junk Food" diets. Some investors gorge only on Real Estate (illiquid and big ticket sizes). Others feast entirely on High-Risk Equity (spicy but causes heartburn). And many stick only to FDs (safe but low energy). The quiet hero of long-term wealth creation is not the individual product; it is your asset allocation – how you divide money among equity, debt,
13 hours ago3 min read


Money Personality: Framework to Analyse Your Risk Profile
Your "Money Personality" or Risk Profile is the foundation of financial planning. It determines whether you should drive in the slow lane (safety) or the fast lane (growth). But how do you analyze it? Two people can earn the same salary, live in the same city, even invest in the same fund – yet one sleeps peacefully and the other checks NAVs daily. The difference isn’t just knowledge; it’s risk profile – how much risk you can, should, and emotionally can handle to reach your
Dec 154 min read


Ignore at your Own Cost (& Wealth) - Safety First!
Your ability to handle emergencies determines your ability to build wealth. One unexpected event - a hospital bill, a job cut, a car accident, even a fraud - can force you to dip into savings, redeem investments, and pause SIPs. Compounding doesn’t hate volatility; it hates interruptions. Priya, a 32-year-old software engineer from Bangalore, was a model investor. For five years, she had diligently put ₹30,000 every month into her mutual fund SIPs, proudly watching her portf
Nov 254 min read


Track Your Money Like a Tiffin Dabba
The first week of the month feels great, doesn't it? The salary credit notification brings a smile to your face. But by the third week, after the EMIs, credit card bills, and school fees have had their share, that feeling often fades. You’re left wondering where the money went and why there’s so little left for that family vacation, your child’s future education, or your own retirement. This is a story familiar to millions of Indians. We earn, we spend, and we hope to save wh
Nov 44 min read


Dreams First, Numbers Later: Goal-Based Financial Planning
Start with dreams, then do the math! When you name your goals, inflate costs, and assign risk-fit allocations, money decisions feel lighter and more consistent. A planned approach reduces guesswork. If you want a second set of eyes on your goal map, Y2J Moneytree can help you evaluate fit.
Oct 143 min read

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